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4 Tips For Construction Industry Marketing

The construction industry is downright booming right now, and with population growth predictions, demand is growing at a remarkable rate. At the same time, there are some glaring shortcomings ailing the industry as a whole. According to this article by Digitalist Mag, construction is way behind when it comes to technology and having access to a concentrated, skilled labor force. Razor-thin profit margins make builds susceptible to production surprises, and a whopping 70% of large projects in the energy industry come in over budget. And that’s not to mention shrinking accessibility to raw materials. What’s most painfully obvious to us at Blue Collar is that construction branding can only be characterized as bland, cold, and impersonal. In short, the construction industry has fallen behind. We’re here to help (at least with the branding and marketing strategy aspects).